企業創新需求的12種類型

1.產品/ 服務 : Create new products or new services
2.平台 :Create modular platforms and strategic control points
3.解決方案 :Solve “end-to-end” problems for customers
4.行銷 :Find new customer segments or unmet customer needs
5.客戶體驗 :Change how customers interact with you
6.商業模式 :Change how you get paid
7.流程 : Innovate on operating processes
8.價值鏈 : Change position or scope of value chain participation
9.運籌/ 供應鏈 : Change the way you source and ship products
10.通路 : Change how you go to market with your products
11.網絡 : Change how you connect or market with your customers
12研究與開發 : Create new technologies, materials, products or processes

資料來源: AIM俐鉅創新管理顧問公司的講義